What are your Brand Values?
The topic of “brand value” is an endlessly discussed topic amongst businesses and entrepreneurs but we think Seth Godin did a great job of defining it…
“A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives”
So our big question to you is “What are your brand values?”. What values do you have in your brand and what value do your clients see in your brand? It’s essential that your brand reflects who you are and what your business delivers.
Think about your clients sitting in a coffee shop chatting with their friends – what do they say about you? How do they feel when they talk about you? As a person and a business, what do you stand for versus what your clients think you stand for?
Check out the video below and Emma will take you through a great exercise to gain that all-important brand value clarity!